(2003-11-14) Gronow, Jukka; Haavio-Mannila, Elina; Kivinen, Markku; Rotkirch, Anna; University of Helsinki. Department of Sociology - Gronow, Jukka; University of Helsinki. Department of Sociology - Haavio-Mannila, Elina; University of Lapland. Department of Social Studies - Kivinen, Markku; University of Helsinki. Department of Social Policy - Rotkirch, Anna